Lead Nurture & Reactivation
Fello
Nurtures your past clients and sphere with home-value data until they sell.
$415 $415/mo (Growth, 3k contacts) · $665/mo (Scale) · $1,667/mo (Enterprise); Felix add-on extra. Verified
Fello works your existing database of past clients and sphere, using home-value data and AI-personalized email and direct mail to stay top of mind. Instead of chasing new leads, it rides along with homeowners you already know until one of them decides it's time to sell. Like any database tool, it only pays off if you have a list of past relationships to nurture in the first place.
Pros & cons
What we like
- Keeps you top-of-mind with past clients and sphere
- Home-value hooks give a reason to reach out
- AI-personalized email and direct mail
Where it falls short
- Useless without an existing database to nurture
- Long game — payoff comes when someone decides to sell
- Focused on sellers, not new buyer leads
Who it’s for
Best for
- +Agents with a real past-client and sphere list
- +Listing-focused agents playing the long game
Not great for
- –Brand-new agents with no database
- –Anyone who needs a deal this month
Integrations
Follow Up BossMost major CRMsCSV import