Head to head · CRM
Lofty vs CINC
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Which should you choose?
Choose Lofty if you’re…
- ·Teams wanting one platform instead of a stack
- ·Groups running their own paid lead generation
Choose CINC if you’re…
- ·Teams that want leads and software in one bundle
- ·Agents ready to work a high volume of paid leads
Strengths & watch-outs
Lofty
Top strengths- +CRM, IDX site, and marketing in one platform
- +Built-in lead-gen and advertising tools
- +AI features for follow-up and smart campaigns
- –All-in-one means less depth per individual module
- –Steeper setup and onboarding curve
CINC
Top strengths- +Bundles paid lead generation, not just software
- +IDX site and CRM tuned to convert paid traffic
- +Strong lead routing and accountability for teams
- –Ad spend on top of software adds up fast
- –Contracts and pricing lean toward serious teams