CRM
Lofty
An all-in-one CRM, IDX website, and marketing engine under one roof.
$449 From $449/mo (Core) · $700/mo (Premier) · $1,500/mo (Enterprise); setup $299–2,000. Verified
Lofty (formerly Chime) bundles a CRM, an IDX website, and marketing automation into a single platform, aiming to replace three tools with one login. That consolidation is both the draw and the risk: when it clicks, teams run their whole funnel in one place; when it doesn't, you're paying for modules you never touch. It rewards teams willing to commit to its ecosystem rather than bolt best-of-breed tools together.
Pros & cons
What we like
- CRM, IDX site, and marketing in one platform
- Built-in lead-gen and advertising tools
- AI features for follow-up and smart campaigns
Where it falls short
- All-in-one means less depth per individual module
- Steeper setup and onboarding curve
- Contract and pricing structure can be rigid
Who it’s for
Best for
- +Teams wanting one platform instead of a stack
- +Groups running their own paid lead generation
Not great for
- –Solo agents who want something lightweight
- –Teams already happy with separate best-of-breed tools
Integrations
GoogleMeta AdsMailchimpZapier