Head to head · CRM

Follow Up Boss vs Lofty

These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.

CRM

Follow Up Boss

The integration-first CRM that plays nicely with your whole lead stack.

from $69

CRM

Lofty

An all-in-one CRM, IDX website, and marketing engine under one roof.

from $449

Which should you choose?
Choose Follow Up Boss if you’re…
  • ·Teams juggling leads from many sources
  • ·Agents who want a CRM that stays out of the way
Choose Lofty if you’re…
  • ·Teams wanting one platform instead of a stack
  • ·Groups running their own paid lead generation
Strengths & watch-outs

Follow Up Boss

Top strengths
  • +Connects to nearly every lead source and dialer
  • +Fast, reliable lead routing and speed-to-lead
  • +Clean, agent-friendly interface people actually use
Watch-outs
  • Costs add up once you stack seats and add-ons
  • Reporting is solid but not deeply analytical

Lofty

Top strengths
  • +CRM, IDX site, and marketing in one platform
  • +Built-in lead-gen and advertising tools
  • +AI features for follow-up and smart campaigns
Watch-outs
  • All-in-one means less depth per individual module
  • Steeper setup and onboarding curve
Follow Up Boss or Lofty? Let's find out. Get my stack →