Head to head · Lead Generation
Market Leader vs REDX
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Market Leader
Exclusive leads with a predictable monthly flow, plus a basic all-in-one.
from $129
Lead Generation
REDX
À la carte prospecting data — expireds, FSBOs, and more — for agents who'll call.
from $60
Which should you choose?
Choose Market Leader if you’re…
- ·Agents who want leads no one else is calling
- ·Solo agents wanting predictable monthly volume
Choose REDX if you’re…
- ·Listing agents who prospect expireds and FSBOs
- ·Agents comfortable cold calling every day
Strengths & watch-outs
Market Leader
Top strengths- +Exclusive leads, not shared with other agents
- +Predictable, guaranteed monthly lead flow
- +Bundled CRM and marketing to work the leads
- –Exclusivity means a higher cost per lead
- –Bundled software is basic, not best-of-breed
REDX
Top strengths- +Cheap per name across several data types
- +Optional power dialer and a free Vortex CRM
- +You control exactly who you call and when
- –Only pays off if you actually make the calls
- –Cold prospecting is a daily grind