Head to head · Lead Generation
Market Leader vs SmartZip
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Market Leader
Exclusive leads with a predictable monthly flow, plus a basic all-in-one.
from $129
Lead Generation
SmartZip
Predictive analytics that flag homeowners likely to sell before they list.
from $500
Which should you choose?
Choose Market Leader if you’re…
- ·Agents who want leads no one else is calling
- ·Solo agents wanting predictable monthly volume
Choose SmartZip if you’re…
- ·Established agents farming a target territory
- ·Listing agents with budget and patience
Strengths & watch-outs
Market Leader
Top strengths- +Exclusive leads, not shared with other agents
- +Predictable, guaranteed monthly lead flow
- +Bundled CRM and marketing to work the leads
- –Exclusivity means a higher cost per lead
- –Bundled software is basic, not best-of-breed
SmartZip
Top strengths- +Predictive scoring flags likely sellers early
- +Head start on listing-side farming
- +Territory data bundled with marketing tools
- –Expensive with a long payoff timeline
- –Requires sustained farming to pay off