Head to head · Lead Generation
REDX vs SmartZip
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
REDX
À la carte prospecting data — expireds, FSBOs, and more — for agents who'll call.
from $60
Lead Generation
SmartZip
Predictive analytics that flag homeowners likely to sell before they list.
from $500
Which should you choose?
Choose REDX if you’re…
- ·Listing agents who prospect expireds and FSBOs
- ·Agents comfortable cold calling every day
Choose SmartZip if you’re…
- ·Established agents farming a target territory
- ·Listing agents with budget and patience
Strengths & watch-outs
REDX
Top strengths- +Cheap per name across several data types
- +Optional power dialer and a free Vortex CRM
- +You control exactly who you call and when
- –Only pays off if you actually make the calls
- –Cold prospecting is a daily grind
SmartZip
Top strengths- +Predictive scoring flags likely sellers early
- +Head start on listing-side farming
- +Territory data bundled with marketing tools
- –Expensive with a long payoff timeline
- –Requires sustained farming to pay off