Head to head · Lead Generation
Market Leader vs HomeLight
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Market Leader
Exclusive leads with a predictable monthly flow, plus a basic all-in-one.
from $129
Lead Generation
HomeLight
A pay-at-closing referral network — no monthly fee, a fee when a deal closes.
Free
Which should you choose?
Choose Market Leader if you’re…
- ·Agents who want leads no one else is calling
- ·Solo agents wanting predictable monthly volume
Choose HomeLight if you’re…
- ·Agents who prefer paying on results, not up front
- ·Agents with capacity to take on referred deals
Strengths & watch-outs
Market Leader
Top strengths- +Exclusive leads, not shared with other agents
- +Predictable, guaranteed monthly lead flow
- +Bundled CRM and marketing to work the leads
- –Exclusivity means a higher cost per lead
- –Bundled software is basic, not best-of-breed
HomeLight
Top strengths- +No monthly fee — pay only when a deal closes
- +Referred clients are vetted and ready to transact
- +Low risk to join and test
- –Large referral fee out of your commission
- –Deal flow isn't guaranteed or predictable