Lead Generation
HomeLight
A pay-at-closing referral network — no monthly fee, a fee when a deal closes.
Free No monthly fee — referral fee paid at closing. Verified
HomeLight is a referral network that matches consumers with agents and charges nothing up front — you pay only when a referred deal actually closes, through a sizable referral fee taken from your commission. That makes it low-risk to join and appealing if you'd rather trade margin for vetted, ready-to-transact business than pay monthly for cold leads. The referral cut is significant, so the math works best when the alternative would have been no deal at all.
Pros & cons
What we like
- No monthly fee — pay only when a deal closes
- Referred clients are vetted and ready to transact
- Low risk to join and test
Where it falls short
- Large referral fee out of your commission
- Deal flow isn't guaranteed or predictable
- Less control over the client relationship early on
Who it’s for
Best for
- +Agents who prefer paying on results, not up front
- +Agents with capacity to take on referred deals
Not great for
- –Agents unwilling to share commission
- –Anyone needing steady, predictable volume
Integrations
Most major CRMsZapier