Head to head · Lead Generation
Realtor.com vs HomeLight
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Realtor.com
The #2 portal, with pay-per-lead and a pay-at-closing referral option.
Pricing TBD
Lead Generation
HomeLight
A pay-at-closing referral network — no monthly fee, a fee when a deal closes.
Free
Which should you choose?
Choose Realtor.com if you’re…
- ·Agents wanting a portal alternative to Zillow
- ·Agents who prefer pay-at-closing over monthly spend
Choose HomeLight if you’re…
- ·Agents who prefer paying on results, not up front
- ·Agents with capacity to take on referred deals
Strengths & watch-outs
Realtor.com
Top strengths- +Two models: pay-per-lead or pay-at-closing referrals
- +Second-largest portal audience
- +Referral option lowers up-front risk
- –Shared, variable-quality leads on the pay-per-lead side
- –Referral fees take a chunk of closed-deal commission
HomeLight
Top strengths- +No monthly fee — pay only when a deal closes
- +Referred clients are vetted and ready to transact
- +Low risk to join and test
- –Large referral fee out of your commission
- –Deal flow isn't guaranteed or predictable