Lead Generation
Realtor.com
The #2 portal, with pay-per-lead and a pay-at-closing referral option.
Zip-code leads ~$200–1,000+/mo; ReadyConnect Concierge is a referral fee (~25–35%) paid at closing. Verified
Realtor.com is the other major buyer portal, and it gives you two ways in: traditional pay-per-lead programs, or a pay-at-closing referral model through its OpCity side where you only pay once a deal closes. That choice lets you decide between paying up front for volume or paying on the back end for vetted, ready-to-transact referrals. As with any portal, lead quality varies, and the up-front programs still live or die on fast, consistent follow-up.
Pros & cons
What we like
- Two models: pay-per-lead or pay-at-closing referrals
- Second-largest portal audience
- Referral option lowers up-front risk
Where it falls short
- Shared, variable-quality leads on the pay-per-lead side
- Referral fees take a chunk of closed-deal commission
- Still demands fast, persistent follow-up
Who it’s for
Best for
- +Agents wanting a portal alternative to Zillow
- +Agents who prefer pay-at-closing over monthly spend
Not great for
- –Agents unwilling to work shared leads
- –Anyone expecting cheap exclusive contacts
Integrations
Follow Up BossMost major CRMsOpCity