Head to head · Lead Generation
Realtor.com vs Market Leader
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Realtor.com
The #2 portal, with pay-per-lead and a pay-at-closing referral option.
Pricing TBD
Lead Generation
Market Leader
Exclusive leads with a predictable monthly flow, plus a basic all-in-one.
from $129
Which should you choose?
Choose Realtor.com if you’re…
- ·Agents wanting a portal alternative to Zillow
- ·Agents who prefer pay-at-closing over monthly spend
Choose Market Leader if you’re…
- ·Agents who want leads no one else is calling
- ·Solo agents wanting predictable monthly volume
Strengths & watch-outs
Realtor.com
Top strengths- +Two models: pay-per-lead or pay-at-closing referrals
- +Second-largest portal audience
- +Referral option lowers up-front risk
- –Shared, variable-quality leads on the pay-per-lead side
- –Referral fees take a chunk of closed-deal commission
Market Leader
Top strengths- +Exclusive leads, not shared with other agents
- +Predictable, guaranteed monthly lead flow
- +Bundled CRM and marketing to work the leads
- –Exclusivity means a higher cost per lead
- –Bundled software is basic, not best-of-breed