Head to head · Lead Generation
Realtor.com vs REDX
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Realtor.com
The #2 portal, with pay-per-lead and a pay-at-closing referral option.
Pricing TBD
Lead Generation
REDX
À la carte prospecting data — expireds, FSBOs, and more — for agents who'll call.
from $60
Which should you choose?
Choose Realtor.com if you’re…
- ·Agents wanting a portal alternative to Zillow
- ·Agents who prefer pay-at-closing over monthly spend
Choose REDX if you’re…
- ·Listing agents who prospect expireds and FSBOs
- ·Agents comfortable cold calling every day
Strengths & watch-outs
Realtor.com
Top strengths- +Two models: pay-per-lead or pay-at-closing referrals
- +Second-largest portal audience
- +Referral option lowers up-front risk
- –Shared, variable-quality leads on the pay-per-lead side
- –Referral fees take a chunk of closed-deal commission
REDX
Top strengths- +Cheap per name across several data types
- +Optional power dialer and a free Vortex CRM
- +You control exactly who you call and when
- –Only pays off if you actually make the calls
- –Cold prospecting is a daily grind