Head to head · Lead Generation
Realtor.com vs SmartZip
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Realtor.com
The #2 portal, with pay-per-lead and a pay-at-closing referral option.
Pricing TBD
Lead Generation
SmartZip
Predictive analytics that flag homeowners likely to sell before they list.
from $500
Which should you choose?
Choose Realtor.com if you’re…
- ·Agents wanting a portal alternative to Zillow
- ·Agents who prefer pay-at-closing over monthly spend
Choose SmartZip if you’re…
- ·Established agents farming a target territory
- ·Listing agents with budget and patience
Strengths & watch-outs
Realtor.com
Top strengths- +Two models: pay-per-lead or pay-at-closing referrals
- +Second-largest portal audience
- +Referral option lowers up-front risk
- –Shared, variable-quality leads on the pay-per-lead side
- –Referral fees take a chunk of closed-deal commission
SmartZip
Top strengths- +Predictive scoring flags likely sellers early
- +Head start on listing-side farming
- +Territory data bundled with marketing tools
- –Expensive with a long payoff timeline
- –Requires sustained farming to pay off