Head to head · Lead Generation
Zillow Premier Agent vs Realtor.com
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Zillow Premier Agent
The largest buyer portal — huge lead volume, but you're racing other agents.
Pricing TBD
Lead Generation
Realtor.com
The #2 portal, with pay-per-lead and a pay-at-closing referral option.
Pricing TBD
Which should you choose?
Choose Zillow Premier Agent if you’re…
- ·Agents with fast, disciplined follow-up systems
- ·Teams that can staff quick response and long nurture
Choose Realtor.com if you’re…
- ·Agents wanting a portal alternative to Zillow
- ·Agents who prefer pay-at-closing over monthly spend
Strengths & watch-outs
Zillow Premier Agent
Top strengths- +Unmatched raw lead volume from the top portal
- +Reaches buyers who are already actively searching
- +Spend scales up or down by ZIP code
- –Leads are shared with competing agents
- –Speed-to-lead is everything — slow responders lose
Realtor.com
Top strengths- +Two models: pay-per-lead or pay-at-closing referrals
- +Second-largest portal audience
- +Referral option lowers up-front risk
- –Shared, variable-quality leads on the pay-per-lead side
- –Referral fees take a chunk of closed-deal commission