Lead Generation
Zillow Premier Agent
The largest buyer portal — huge lead volume, but you're racing other agents.
Custom by ZIP; ~$300–5,000+/mo; ~$20–60 per lead. Verified
Zillow Premier Agent buys you exposure to the biggest home-search audience in the country, which translates to the highest raw lead volume of any source here. The catch is that those buyer leads are usually shared with several agents at once, so the deals go to whoever answers first and follows up hardest. It rewards agents with the systems and speed to pounce, and quietly wastes money for anyone who lets a lead sit.
Pros & cons
What we like
- Unmatched raw lead volume from the top portal
- Reaches buyers who are already actively searching
- Spend scales up or down by ZIP code
Where it falls short
- Leads are shared with competing agents
- Speed-to-lead is everything — slow responders lose
- Costs climb fast in competitive markets
Who it’s for
Best for
- +Agents with fast, disciplined follow-up systems
- +Teams that can staff quick response and long nurture
Not great for
- –Agents who can't respond within minutes
- –Anyone who insists on exclusive leads
Integrations
Follow Up BossMost major CRMsZillow