Head to head · Lead Generation
Zillow Premier Agent vs SmartZip
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Zillow Premier Agent
The largest buyer portal — huge lead volume, but you're racing other agents.
Pricing TBD
Lead Generation
SmartZip
Predictive analytics that flag homeowners likely to sell before they list.
from $500
Which should you choose?
Choose Zillow Premier Agent if you’re…
- ·Agents with fast, disciplined follow-up systems
- ·Teams that can staff quick response and long nurture
Choose SmartZip if you’re…
- ·Established agents farming a target territory
- ·Listing agents with budget and patience
Strengths & watch-outs
Zillow Premier Agent
Top strengths- +Unmatched raw lead volume from the top portal
- +Reaches buyers who are already actively searching
- +Spend scales up or down by ZIP code
- –Leads are shared with competing agents
- –Speed-to-lead is everything — slow responders lose
SmartZip
Top strengths- +Predictive scoring flags likely sellers early
- +Head start on listing-side farming
- +Territory data bundled with marketing tools
- –Expensive with a long payoff timeline
- –Requires sustained farming to pay off