Head to head · Lead Generation
Zillow Premier Agent vs HomeLight
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Zillow Premier Agent
The largest buyer portal — huge lead volume, but you're racing other agents.
Pricing TBD
Lead Generation
HomeLight
A pay-at-closing referral network — no monthly fee, a fee when a deal closes.
Free
Which should you choose?
Choose Zillow Premier Agent if you’re…
- ·Agents with fast, disciplined follow-up systems
- ·Teams that can staff quick response and long nurture
Choose HomeLight if you’re…
- ·Agents who prefer paying on results, not up front
- ·Agents with capacity to take on referred deals
Strengths & watch-outs
Zillow Premier Agent
Top strengths- +Unmatched raw lead volume from the top portal
- +Reaches buyers who are already actively searching
- +Spend scales up or down by ZIP code
- –Leads are shared with competing agents
- –Speed-to-lead is everything — slow responders lose
HomeLight
Top strengths- +No monthly fee — pay only when a deal closes
- +Referred clients are vetted and ready to transact
- +Low risk to join and test
- –Large referral fee out of your commission
- –Deal flow isn't guaranteed or predictable