Head to head · Lead Generation
Zillow Premier Agent vs REDX
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Zillow Premier Agent
The largest buyer portal — huge lead volume, but you're racing other agents.
Pricing TBD
Lead Generation
REDX
À la carte prospecting data — expireds, FSBOs, and more — for agents who'll call.
from $60
Which should you choose?
Choose Zillow Premier Agent if you’re…
- ·Agents with fast, disciplined follow-up systems
- ·Teams that can staff quick response and long nurture
Choose REDX if you’re…
- ·Listing agents who prospect expireds and FSBOs
- ·Agents comfortable cold calling every day
Strengths & watch-outs
Zillow Premier Agent
Top strengths- +Unmatched raw lead volume from the top portal
- +Reaches buyers who are already actively searching
- +Spend scales up or down by ZIP code
- –Leads are shared with competing agents
- –Speed-to-lead is everything — slow responders lose
REDX
Top strengths- +Cheap per name across several data types
- +Optional power dialer and a free Vortex CRM
- +You control exactly who you call and when
- –Only pays off if you actually make the calls
- –Cold prospecting is a daily grind