Head to head · Lead Generation
Zillow Premier Agent vs Market Leader
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
Zillow Premier Agent
The largest buyer portal — huge lead volume, but you're racing other agents.
Pricing TBD
Lead Generation
Market Leader
Exclusive leads with a predictable monthly flow, plus a basic all-in-one.
from $129
Which should you choose?
Choose Zillow Premier Agent if you’re…
- ·Agents with fast, disciplined follow-up systems
- ·Teams that can staff quick response and long nurture
Choose Market Leader if you’re…
- ·Agents who want leads no one else is calling
- ·Solo agents wanting predictable monthly volume
Strengths & watch-outs
Zillow Premier Agent
Top strengths- +Unmatched raw lead volume from the top portal
- +Reaches buyers who are already actively searching
- +Spend scales up or down by ZIP code
- –Leads are shared with competing agents
- –Speed-to-lead is everything — slow responders lose
Market Leader
Top strengths- +Exclusive leads, not shared with other agents
- +Predictable, guaranteed monthly lead flow
- +Bundled CRM and marketing to work the leads
- –Exclusivity means a higher cost per lead
- –Bundled software is basic, not best-of-breed