Head to head · Lead Generation
REDX vs HomeLight
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
REDX
À la carte prospecting data — expireds, FSBOs, and more — for agents who'll call.
from $60
Lead Generation
HomeLight
A pay-at-closing referral network — no monthly fee, a fee when a deal closes.
Free
Which should you choose?
Choose REDX if you’re…
- ·Listing agents who prospect expireds and FSBOs
- ·Agents comfortable cold calling every day
Choose HomeLight if you’re…
- ·Agents who prefer paying on results, not up front
- ·Agents with capacity to take on referred deals
Strengths & watch-outs
REDX
Top strengths- +Cheap per name across several data types
- +Optional power dialer and a free Vortex CRM
- +You control exactly who you call and when
- –Only pays off if you actually make the calls
- –Cold prospecting is a daily grind
HomeLight
Top strengths- +No monthly fee — pay only when a deal closes
- +Referred clients are vetted and ready to transact
- +Low risk to join and test
- –Large referral fee out of your commission
- –Deal flow isn't guaranteed or predictable