Head to head · Lead Generation
SmartZip vs HomeLight
These two overlap, but they’re built for different agents. The fastest way to know which fits you is to answer a few questions.
Lead Generation
SmartZip
Predictive analytics that flag homeowners likely to sell before they list.
from $500
Lead Generation
HomeLight
A pay-at-closing referral network — no monthly fee, a fee when a deal closes.
Free
Which should you choose?
Choose SmartZip if you’re…
- ·Established agents farming a target territory
- ·Listing agents with budget and patience
Choose HomeLight if you’re…
- ·Agents who prefer paying on results, not up front
- ·Agents with capacity to take on referred deals
Strengths & watch-outs
SmartZip
Top strengths- +Predictive scoring flags likely sellers early
- +Head start on listing-side farming
- +Territory data bundled with marketing tools
- –Expensive with a long payoff timeline
- –Requires sustained farming to pay off
HomeLight
Top strengths- +No monthly fee — pay only when a deal closes
- +Referred clients are vetted and ready to transact
- +Low risk to join and test
- –Large referral fee out of your commission
- –Deal flow isn't guaranteed or predictable